A 2020 Tale

It was December 2020, and Christmas was here.

Kids around the world wrote letters, hoping Santa would visit this year.

But there weren’t enough mailmen due to COVID, oh dear!

So, the children sent emails instead; Santa laughed, and they cheered…

How the times have changed. Even Santa had to digitally transform. It’s hard to imagine the large amount of mail Santa’s Factory would receive each year. But perhaps the North Pole’s digital transformation came as a blessing, saving elf-power and reducing the margin of error.

But this wasn’t only the case in the North pole, as there is no doubt that this year has been incredibly challenging around the globe. Change came without warning, forcing all of us to rethink our ways and adapt.

A New Dawn

Companies who spent efforts strategizing on how to smoothly integrate technology and digitally transform were left with no choice but to jump into an overnight digital transformation and switch to remote work.

Companies could no longer wait for clients to get to them, they now had to go to where their clients are… safe at home. Companies had to become a reliable part of every family, but without intruding and without making a sound.

Businesses that had long-term plans to take their markets online were suddenly obliged to get on the world wide web without diving into their customers’ needs first. “Do first, think later, learn as you go”. They got online and lent an open ear trying to see how they can make their customers’ experiences even better.

Many started with temporary solutions that have now become long-term plans. Many allocated special budgets for digital solutions so they could secure their transactions and correspondences and ease workflows. Many focused on how to make their clients’ lives easier. Many succeeded.

And we were there to witness it…

Witnessing the Future

We witnessed companies stand up to the challenges and thrive.

We witnessed personnel trying to make the most out of the tools they were given.

We witnessed management transforming their markets and influencing their industries.

And we witnessed customers adapting and sharing their concerns with businesses who focused on catering to their needs.

We witnessed, because we were there, next to our partners, next to their customers, every step of the way; innovating solutions to make every corporate process easier, smoother, and more effective.

The entire corporate world has changed, and change seems to be the new norm. Yet here we are, learning how to adapt, using resources, investing in digital solutions, and becoming pioneers of this new era: the post-COVID era.